'Down Market' Means it's Time to Market! - by Tim Mancuso

I read a great post by Tim today and asked that he share it here with all of us. I think this information is timely and useful for helping us all grow during the current market conditions. We are implementing marketing strategies for all of our agents to reduce costs and increase effectiveness – call me for help and let’s get started building tomorrow’s success today!

-Nikki

Ph: 303-662-0237

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'Down Market' Means it's Time to Market!

By Tim Mancuso – Trusted Advisor and Consultant

With the current real estate market crunch many people have pulled back on their marketing spend. Successful businesses however are Increasing their marketing – here’s why:

* Less Competition: The downturn in the economy and marketplace tends to ‘clean up’ the industry, reducing the overall number of service providers and thereby increasing your potential ‘odds’ of gaining business.

* Separate the Wheat from the Chaff: As a general rule, only those providing a solid service and/or product will be able to ‘ride out’ the slow-down. Part-time players, ‘Johnny-come-lately’ types, and non-committed businesses will typically flock to other industries…or pull way back on their exposure and marketing…allowing the professionals to ‘shine’ through even more brightly.

* Marketing and Branding Increase: The reductions listed above result in a corresponding reduction in marketing and advertising hitting your core customer. This means that your marketing voice has an increased potential to be heard by your target audience.

* Lower Marketing Costs: The decrease in business marketing hits the segment of marketing service providers fairly hard – for example, as advertising inventories increase, you’ll find that the cost/M more affordable, and many other systems are offering significant discounts and special promotional pricing to bring in (your) marketing business. Basically, it’s a buyer’s market for marketing.

Remember, people haven’t stopped buying, selling, and investing – it’s just a slow down in a cyclical marketplace, a repeating trend which you can make it through. The best strategy to adopt is to determine if you are going to continue through the down turn, and from there recommit to your marketing and capture market share so that when the market turns upward – you are already there and well-positioned for long term success and profitability.

Find your niche, determine your plan and level of commitment to growing your business, cut unnecessary costs, track ROI for all spends, and grow your market share dramatically in this economic downturn.

Tim Mancuso is a Trusted Advisor and Consultant focused primarily on the Real Estate Industry. Mr. Mancuso is currently looking for opportunities, contract and full-time engagements while continuing his training and speaking within the Real Estate community. Mr. Mancuso was Co-Founder / VP Global Sales for MyREALTY.com and the GLS - Global Listing Service and has over 20 years experience as a Technologist, Trainer, Coach, Recruiter and Speaker.

'Where Market Knowledge, Solid Technology Implementation, and Great Service meet - you will undoubtedly find Success.' - T. Mancuso

How To Send Automated Cards and Letters to your Clients

Sending cards and letters to your contacts at regular intervals is an essential business practice for success. Important events such as Birthdays, Anniversaries (both personal and 'of the sale/order, etc.') and Holidays can make the difference in your business relationships - and keep your business 'Top of Mind' with your clients.

One way successful businesses effectively manage such communications is by using an automated online system. The system we use and recommend to our clients features the ability to upload your contact database easily - from Outlook, ACT!, Top Producer, and others - and then create campaigns to send automatically to your clients.

Nikki hosts weekly calls and webinars to help you setup your system and create your campaigns - it's now simpler than ever to maintain your key business relationships without spending a lot of time and money. One of the top features of the system is that it costs LESS than manually sending postcards and handwritten notes.

More on the power of the Hand-Written Thank You Note next post. See y'all at the next Business Networking Luncheon!

Call me for help!
-Nikki

Nicole 'Nikki' Mancuso - Real Estate Marketing Made Easy - System for Business Relationship Marketing

Relationship Marketing: A Valuable Tool for Businesses of All Types

Since 2001 we have been working with real estate agents, brokers, lenders, and title professionals to assist them with their relationship marketing needs. While there are many tools available to the market yourself to a specific 'farm' or sphere, even the best website or online strategy must be supported by a solid relationship marketing campaign.

One of the best examples of this is with a wonderful program called Connecting Neighbors. This neighborhood website program was highly effective, however required continual notification and marketing to the neighbors / neighborhood in order to succeed and achieve 'critical mass' levels of adoption by residents.

At the time, I was working with up to 900 Agents and Brokers in a 4-state area, and the most common request I received was "Can you show me an effective system to handle my postcards and mailouts?" There was not a simple online (effective) program available.