Nicole 'Nikki' Mancuso - Real Estate Marketing Made Easy - System for Business Relationship Marketing

Relationship Marketing: A Valuable Tool for Businesses of All Types

Since 2001 we have been working with real estate agents, brokers, lenders, and title professionals to assist them with their relationship marketing needs. While there are many tools available to the market yourself to a specific 'farm' or sphere, even the best website or online strategy must be supported by a solid relationship marketing campaign.

One of the best examples of this is with a wonderful program called Connecting Neighbors. This neighborhood website program was highly effective, however required continual notification and marketing to the neighbors / neighborhood in order to succeed and achieve 'critical mass' levels of adoption by residents.

At the time, I was working with up to 900 Agents and Brokers in a 4-state area, and the most common request I received was "Can you show me an effective system to handle my postcards and mailouts?" There was not a simple online (effective) program available.