Here's a priceless tip for those of you in the Real Estate business (REALTOR, Title, Mortgage, Appraiser, Inspector - etc.): I'm going to share a 'secret' with you that you may not have seen previously. It's a great tool for your business for the following reasons:
1. It's FAST! Time is money - or so they say - right? In your busy profession the #1 reason given for not effectively following up or keeping in touch with clients is 'Too Busy'.
2. It's INEXPENSIVE! Let's face it, we are 'nickel-and-dimed' nearly to death in this business with website fees, marketing costs, affiliations, dues, and on and on it goes. The LAST thing we need to do is spend FULL MARKET PRICE on our Christmas and Holiday cards.
3. It's SIMPLE! Maybe it's just me, but complex is soooo last year ;-) I need things to just 'work', and work right the first time, too. Otherwise, the 'fast' and 'inexpensive' parts don't really matter - if I have to do it twice, what's the point really?
As many of you know, my lovely bride spent years as a Virtual Assistant and support contact for REALTORS. At the peak of that role she serviced 900 Real Estate Professionals in a 5 state market, assisting them with everything from farming campaigns to website editing. (Yes, she IS awesome, Thank You -- and yes, I married 'up'. :-)
One of the tools she often used and recommended to REALTORS turned out to be a great way to send out your Christmas Cards (Holiday Cards). It was so great in fact, that we have used it both personally and in our business for the past 2 years.
(Click Here for Examples: http://www.facebook.com/SendARealCard)
Here's how it works:
* Load your Contact Manager: You load your contacts from Outlook, Top Producer, Sharper Agent, Act!, etc. directly into the contact manager - a quick and easy import and you're done.
* Create your card: Using just your computer and this online system (no other software required), you create the perfect card for the occasion. Powerful image editing and layout software is included with the system, so it's EASY to load a custom photo, personal note(s), - anything you want to include (Click Here for Examples: http://www.facebook.com/SendARealCard)
* Click Send: Choose the contacts or group that you want the card to go out to, click 'send' to calculate the postage and cost - confirm and SEND. From there, everyone gets a personally addressed, 1st Class Mail Christmas Card from you - in YOUR Handwriting - (even with your signature), written to them by name. It's personal, powerful and effective.
Last year, Nikki created 2 separate Christmas Cards to go out - 1 for close family and friends, and the other for business associates, network contacts and clients. (Personal & Professional) In just over 45 minutes she had sent out over 200 cards - REAL Printed Cards via 1st Class Mail - and never left her home office desk to do it!
Now that's just cool...and now you know, too.
So, if you are considering sending out Christmas Cards in any quantity this year - you really must check out the system. A standard greeting card costs as little as 62 cents + a stamp, and a full-blown photo card with a family letter typed in (5 panels of full color printing and text) is just $1.24 + postage!
Yes, I may be cheap, but I'm effective, too. - And now that Nikki is using this system for our follow up and Christmas Cards, Santa is very very happy. :-)
For more information - send Nikki an email or FB message. You can also call her directly (her info is Here: http://www.Facebook.com/SendARealCard). Nikki is an expert user and trainer for the system, and can answer all of your questions! She also works with REALTORS to get their marketing paid for - making it free to send each month - via referrals. Be sure to let her know if you are interested in getting paid for referrals, too.
New get those Christmas Photos done and let's send out some GREAT cards to Family, Friends, and Clients this year!
-Tim!
Tim Mancuso is a musician, public speaker and the former VP Sales & Marketing for Social Media startup ViewMyLife. He is focused on training and coaching business owners and entrepreneurs on leveraging traditional and new media to Stay in Touch with their clients, prospects, and key influencers. Follow On Twitter @TimMancuso or connect on Linkedin.com and Facebook.com
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